*To learn safe testing protocols during the COVID-19 pandemic, please visit this blog post and this infographic.*
Whether you’re a healthcare professional or a fitness trainer who conducts metabolic assessments with one of the KORR Medical Technologies systems, increasing revenues from this income stream can have a far-reaching impact to the overall profitability of your practice, gym or personal training center.
Here are 4 simple strategies that you can easily implement that are proven to increase the revenue from your metabolic testing program:
- Adjust testing fee to include 30-Minute Consultation – While the word “metabolism” may be well known and understood by healthcare and fitness professionals, it is still a mystery to most people. That’s why it is important to include a 30-minute Results Consultation in your testing fee.
Since a person’s metabolic test results will be foreign to most people you test if you just hand them a results report, taking the time to explain their results will go a long way to encourage the purchase of other services you offer and follow-up testing in the near future. Keep the “lifetime value” of the client in mind as you adjust your testing fee to include your Results Consultation.
- Schedule follow up test on site – Individuals decide to have their metabolism tested because they know there is more to losing weight or better athletic performance than just dieting and exercise training. They are not only looking beyond the surface to find out the details of their personal “body specs” but they are ultimately looking to make a measurable change.
That’s why you should consider scheduling a person’s next metabolic test at the conclusion of their initial Results Consultation. Remember, the person you’re sitting one-on-one with wants to change. So why not provide them with built-in accountability by getting their commitment for their next metabolic test?
- Add Weight Loss Coaching – If you conduct Resting Metabolic Assessments, then consider offering your testing clients the opportunity to participate in a “bite-size” incremental weight loss coaching program with you. It’s a natural evolution to putting their RMR test results into practice under the supervision and guidance of their metabolism specialist- you.
Our findings show that metabolic test clients have the highest success rate in losing weight when they start with six-week programs and subsequently renew in four week increments as they make progress. And whether you provide your weight loss coaching service either in-person or virtually, a frequency of once-per-week will get the job done and give your client enough space to succeed without feeling alone in the process.
- Add Fitness Coaching – If you conduct VO2 Max Assessments, consider offering a similar coaching program as described above: Personal Fitness Coaching. Many people you might have as metabolic test clients may be “first-time exercisers.” The last time they participated in a structured exercise program may have been two or three decades ago. These de-conditioned adults are looking for the best way to achieve improved fitness without getting hurt in the process. What better way to be their fitness mentor than with having their VO2 Max Test results to rely on and provide the foundation for achieving success?
A profitable metabolic testing program in your practice, gym, or personal training center can provide a significant revenue stream, improved client retention, and result in increased referrals.
By implementing these 4 simple strategies, you can take your program to a whole new level and provide the health and wellness services your clients deserve.